Strategy Framework

Definition: Product Portfolio Management Analysis is the process of systematically reviewing and managing a company’s collection of products. Its goal is to optimize the performance of each product while ensuring alignment with the company’s broader business objectives.

Summary: This analysis involves assessing the profitability, market position, and strategic fit of each product within the portfolio. By evaluating these factors, companies can make informed decisions on which products to invest in, develop further, or phase out, ultimately maximizing the overall value and effectiveness of their product offerings.

Definition: The Ansoff Matrix is a strategic tool that helps businesses identify growth opportunities by analyzing potential combinations of new and existing products and markets.

Summary: The matrix outlines four strategies: market penetration, market development, product development, and diversification. It assists companies in evaluating ways to expand their operations, whether by boosting sales in current markets, entering new markets, creating new products, or exploring new business areas.

Definition: The Business Model Canvas is a strategic tool that outlines and visualizes a company’s business model using a structured, one-page diagram. It captures key elements such as value propositions, customer segments, and revenue sources.

Summary: This canvas divides a business model into nine crucial components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. It helps companies map out their operations, understand their market positioning, and identify areas for improvement or innovation.

Definition: The supply chain is the entire system of processes and organizations involved in creating and delivering a product, from raw materials to the final consumer.

Summary: It includes activities such as procurement, production, logistics, and distribution. Managing the supply chain effectively helps streamline operations, reduce costs, and ensure timely delivery of products to customers.

Definition: The value chain is a model that describes the sequence of activities a company performs to produce and deliver a product or service, aiming to add value at each stage.

Summary: It divides activities into primary areas (like production and marketing) and support areas (such as technology and HR). This model helps companies analyze and improve each step to enhance overall efficiency and value for customers.