Components

• Voice
• Music
• Background
• Person
• Structure
• No subtitle

Creating Process

1. Decide KPI
2. Decide Atmosphere
3. Make Narration with 5W1H
4. Make Movie
5. Make Animation

Creative CM Example

Advertisement KPI

CTR

The average click-through rate (CTR) can vary depending on the industry and the type of ad platform used. Here are some general benchmarks:

United States

• Google Ads: Nationally, the average CTR for Google Ads is approximately 3.17%[1].
• Facebook Ads: The average CTR is about 1.77%[2].
• LinkedIn Ads: The average CTR is around 0.49%[2].

New York

• Google Ads: The average CTR for Google Ads in New York is around 3.17%[1]. This can vary based on the specific industry and the quality of the ad campaign.

For Google Ads on YouTube, the average click-through rate (CTR) is around 0.65% both in New York and across the United States[3][4]. This means that for every 1,000 impressions, there are approximately 6.5 clicks.

References

[1] 2024 average ad click-through rates (CTRs) for paid search, display, and …

[2] What Is the Average CTR by Ad Platform for Marketing Agencies

[3] YouTube Ad Benchmarks by Industry: Measure Campaigns in 2024 – Mega Digital

[4] Google Ads Benchmarks 2024 by Industry [Original & Latest data]