SASAL Advertisement – How to maximize advertisement

There are the advertisement on the SASAL, INC’s contents.

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Flow

  1. Product Share
  2. Link Creation
  3. Add YouTube Description

The difference of Global Business Culture

Communication

The American’s communication is very straight. Therefore, it is easy to understand what they are thinking. On the other hand, the Japanese are really shy, so it isn’t easy to understand.

Humanity

Salary

Time

The important HR policys CEOs need to consider

Designing Effective Human Resource (HR) strategies can significantly enhance employee satisfaction and organizational success. One innovative approach is Design Thinking in HR, which involves understanding employees’ needs through interviews and observations, clearly articulating problems from their perspective, brainstorming potential solutions, developing small-scale models of these solutions, and implementing them on a trial basis to gather feedback.

Basic things we need to consider

Employee Experience

Focusing on the Employee Experience is also crucial. This means treating employees as customers by prioritizing their experience throughout their journey with the company. Streamlining recruitment and onboarding processes, tailoring training and career development plans to individual needs, and setting clear goals with regular feedback and support are key components.

Data-Driven

Utilizing Data-Driven HR Strategies can help make informed decisions about HR practices. This involves predicting future workforce needs, identifying trends in employee performance and satisfaction, and developing targeted retention strategies.

Culture of Diversity and Inclusion

Promoting a culture of Diversity and Inclusion is essential. This can be achieved by reducing biases in recruitment, creating support systems for marginalized groups, and encouraging an empathy-driven workplace culture.

Finally, Strategic HR Planning involves developing a comprehensive HR strategy that aligns with overall business objectives. This includes assessing current employee skills, forecasting future needs, revisiting organizational design to ensure it supports strategic goals, and establishing key performance indicators (KPIs) to measure HR effectiveness.

SASAL, INC’s Direction

We run our company on a job-based recruitment basis. Some major foreign companies have an internal system that shows employees their next career path options, making it easier for them to see what their future looks like.

In some companies, the internal system provides employees with a clear picture of their future. The work designers can proceed more smoothly after the system is revised by designing the work considering the turnover of employees.

The work will be carried out with the background of the work in each country in mind. It is necessary to promote work based on understanding the cultural background of each country with regard to the HR system. As the cost of living differs from country to country, it is necessary to design a system that is rooted in the local context. In order to design a locally based system, it is first necessary to design a basic system, and we will draft a system design for the company that will be the head office. We will then design the system for the subsidiary company in a way that mimics the design of the head office. In this way, the reference company is clarified, and the career paths can be designed without any inconsistencies in each subsidiary.

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How to sell the product globally as a first step

Selling the product to a place you’ve never tried is difficult for each corporation. Because of the lack of knowledge, it is harder to calculate estimates.

Major Ways

B2C: Amazon

When this is the first time for selling, I recommend Amazon because there is a lack of lots. Sure! Here’s a concise text summarizing the key points for selling on Amazon as a seller:

Selling on Amazon offers a great opportunity to reach a global audience and grow your business. Start by creating an Amazon seller account and listing your products with detailed descriptions and images. You can choose between Fulfillment by Amazon (FBA), where Amazon handles storage, packing, and shipping, or Fulfilled by Merchant (FBM), where you manage these tasks yourself.

Utilize Amazon’s advertising tools like Sponsored Products to increase visibility. If you have a registered trademark, enroll in Amazon Brand Registry for additional brand protection and enhanced content options. Providing excellent customer service is crucial for maintaining high seller ratings. Use Amazon’s analytics tools to track performance and make informed decisions.

Consider expanding your reach by selling on Amazon’s international marketplaces through the Amazon Global Selling program. This allows you to navigate international sales with tools for currency conversion and shipping.

By leveraging these features, you can effectively manage and grow your business on Amazon.

B2B: Alibaba

When you would like to make a lot of money, SASAL recommends Alibaba for B2B sales. Alibaba provides access to a vast global marketplace, connecting sellers with millions of potential buyers worldwide. Sellers benefit from competitive pricing due to direct access to manufacturers, which can significantly reduce costs. The platform supports bulk purchasing, allowing for higher profit margins. Additionally, Alibaba offers various tools for secure transactions, including Trade Assurance and verified suppliers, ensuring reliability and buyer protection. Sellers can also customize products and packaging, enhancing brand identity. Overall, Alibaba’s extensive reach, cost-effectiveness, and secure environment make it an ideal platform for expanding your business globally.

Google Advertismenent

If you are able to sell the product continually, SASAL recommends advertisement via Google ads to expand the brand image to the target segment. Google Ads provides access to a vast audience, as Google is the world’s largest search engine, handling billions of searches each month1. This platform allows sellers to target specific keywords, ensuring their ads reach potential customers with high purchase intent. The advanced targeting capabilities include demographics, locations, and interests, helping to reach the right audience at the right time. Google Ads also offers fast results, with ads appearing almost immediately after campaign launch. Additionally, the platform provides robust tracking and reporting tools, enabling data-driven optimizations to maximize ROI. Overall, Google Ads is a powerful tool for increasing visibility, driving traffic, and boosting sales.

LinkedIn Advertisement

When you would like to appear the product to a particular segment, it’s better for us to make use of LinkedIn ads. LinkedIn Ads provide access to a highly targeted professional audience, making it ideal for B2B marketing. The platform allows precise targeting based on job titles, industries, and company sizes, ensuring your ads reach decision-makers with significant buying power1. LinkedIn users are often engaged and ready to interact with professional content, leading to higher conversion rates1. Additionally, LinkedIn Ads offer various formats, including Sponsored Content, Sponsored Messaging, and Dynamic Ads, allowing for versatile and impactful campaigns1. Overall, LinkedIn Ads help increase brand visibility, generate quality leads, and drive meaningful engagement.

SASAL Supports

Another way the advertisement is written on this page is that SASAL is able to support the advertisement phase.

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How to maximize the your corporation’s advertisement

Advertising is a crucial aspect of any business strategy, and there are numerous ways to reach potential customers. Each method has its unique strengths and can be tailored to fit specific goals and audiences. Based on your intent we need to change the way of the advertisement. Also, talking about the advertisement, it is better for each corporation to do it themselves because it takes a lot of knowledge of your corporation and costs, even if you ask the advertisement to the others it tends to be no mean unfortunately. In this article, SASAL shares the basic knowledge of the advertisement.

Traditional Advertising

Print Advertising remains a powerful tool, especially for local businesses. For instance, a local restaurant might place a full-page ad in the Sunday newspaper to attract weekend diners. Magazines offer a way to target niche audiences; a high-end watch brand might advertise in a luxury lifestyle magazine to reach affluent readers. Brochures and flyers are versatile and cost-effective, perfect for promoting local events or new business openings.

Broadcast Advertising includes television and radio commercials. TV ads are particularly impactful due to their visual and auditory storytelling capabilities. For example, Coca-Cola’s holiday commercials often feature heartwarming stories that resonate with viewers. Radio ads, on the other hand, can target specific demographics based on the station and time slot. A local car dealership might run ads during morning commutes to reach potential buyers.

Outdoor Advertising is another traditional method that remains effective. Billboards in high-traffic areas are hard to miss and great for brand recall. A tech company might use billboards in Silicon Valley to promote a new gadget. Transit ads, such as those on buses and trains, are effective in urban areas with heavy public transportation use. A movie studio might advertise a new film on subway cars to reach daily commuters.

Direct Mail involves sending personalized promotional materials directly to consumers. This method can be highly targeted and engaging. For example, a real estate agent might send postcards to homeowners in a specific area, highlighting recent sales and offering free home valuations.

Digital Advertising

Social Media Advertising has revolutionized the way businesses reach their audiences. Platforms like Facebook and Instagram allow for precise targeting based on user data. A fashion brand might use Instagram ads to showcase new collections to users who have shown interest in similar brands. LinkedIn is ideal for B2B marketing, where a software company might use ads to reach decision-makers in specific industries.

Search Engine Advertising includes Pay-Per-Click (PPC) and Search Engine Optimization (SEO). PPC ads appear in search engine results, and advertisers pay only when the ad is clicked. An online retailer might bid on keywords like “buy running shoes” to appear at the top of search results. SEO involves improving website content to rank higher organically. A travel blog might optimize articles for keywords like “best travel destinations 2024” to attract more visitors.

Display Advertising involves banner ads on websites, which can be targeted based on user behavior. An electronics retailer might display ads for laptops on tech news sites. Video Advertising, such as pre-roll ads on YouTube, is engaging and can convey complex messages effectively. A car manufacturer might run a 30-second ad showcasing a new model before a popular tech review video.

Native Advertising blends in with the platform’s content, making it less intrusive and more engaging. A financial services company might publish a sponsored article on a news website about retirement planning.

Other Methods

Content Marketing focuses on creating valuable content to attract and engage an audience. A skincare brand might run a blog with tips on skincare routines, subtly promoting their products. Influencer Marketing involves partnering with influencers to promote products. A fitness brand might collaborate with a popular fitness influencer to showcase their new workout gear on Instagram.

Email Marketing is a direct way to reach customers. An e-commerce site might send a weekly newsletter with special offers and new arrivals. Mobile Advertising includes ads designed for mobile devices, such as in-app ads. A game developer might run ads for their new game within other popular mobile games.

Guerilla Marketing uses unconventional strategies to grab attention. A beverage company might set up a flash mob in a busy city square to promote a new drink.

Examples of Effective Advertising Techniques

Storytelling is a powerful tool in advertising. Nike’s “Just Do It” campaign often features stories of athletes overcoming challenges, which resonates deeply with viewers. Color Psychology uses colors to evoke emotions. McDonald’s uses red and yellow to stimulate appetite and create a sense of urgency.

FOMO (Fear of Missing Out) creates urgency. Limited-time offers like Amazon’s Prime Day create a rush to buy before the deals end. Social Proof leverages testimonials and reviews. Amazon prominently displays customer reviews and ratings to build trust and encourage purchases. Influencer Advertising uses influencers’ reach. A beauty brand might partner with a YouTube makeup artist to demonstrate their products in tutorials.

By understanding and utilizing these advertising methods, businesses can effectively reach and engage their target audience. Each method can be tailored to fit specific goals, ensuring a successful advertising strategy.

SASAL Support

SASAL, INC is focused on Digital Advertising. If you would like to insource Digital Advertising, please feel free to contact us. SASAL recommends the maximum advertisement for your corporation with optimization. Thank you.

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Trademark registration

Check the trademark registration in the world tool.

https://www.wipo.int/web/global-brand-database

SASAL, INC. could not register a Trademark as a subcontractor corporation because there is no authorized staff. However, we can help you by using our knowledge of past trademark registration.

1. Determine Eligibility

  • Distinctiveness: Your mark must be distinctive and not merely descriptive of the goods or services.
  • Non-conflicting: It should not be confusingly similar to existing trademarks.

2. Conduct a Trademark Search

  • USPTO’s TESS: Use the Trademark Electronic Search System (TESS) to check for existing trademarks that might conflict with yours.
  • Professional Search: Consider hiring a trademark attorney to conduct a thorough search.

3. Create a USPTO Account

  • USPTO Website: Register for an account on the USPTO website to access the Trademark Electronic Application System (TEAS).

4. Complete the Application

  • Details Required: Provide information about your mark, the goods or services it will represent, and your basis for filing (use in commerce or intent to use).
  • Specimen: Submit a specimen showing how the mark is used in commerce (e.g., labels, tags, or packaging).

5. Submit and Pay

  • TEAS: File your application online through TEAS.
  • Fees: Pay the required filing fee, which varies depending on the type of application and number of classes of goods/services.

6. Examination by USPTO

  • Initial Review: An examining attorney will review your application to ensure it meets all legal requirements.
  • Office Actions: You may receive an office action requiring additional information or clarification. Respond promptly to avoid delays.

7. Publication and Opposition

  • Official Gazette: If your application passes the initial review, it will be published in the USPTO’s Official Gazette.
  • Opposition Period: Third parties have 30 days to file an opposition if they believe your mark will harm their business.

8. Registration

  • No Opposition: If there are no oppositions or if you successfully overcome them, your trademark will be registered.
  • Certificate: You will receive a certificate of registration from the USPTO.

9. Post-Registration Maintenance

  • Continued Use: You must continue to use your trademark in commerce.
  • Renewal: File maintenance documents and pay fees at regular intervals to keep your registration active.

For more detailed guidance, you can visit the USPTO website123.

Madrid e-Filing is a web service provided by the World Intellectual Property Organisation (WIPO).

Madrid e-Filing allows you to file an online application for international registration of your trade mark with the home Office and pay the fees. Madrid e-Filing also allows you to correct any deficiencies in your application and to respond to WIPO’s notification of deficiencies.

Certainly! Here are the detailed steps and features of the Madrid Protocol for international trademark registration:

Overview of the Madrid Protocol

The Madrid Protocol, officially known as the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, is an international treaty that simplifies the process of registering trademarks in multiple countries. It was adopted in 1989 and came into force in 199612.

Key Features

  1. Single Application: You can file one application, in one language, and pay one set of fees to seek protection in multiple member countries2.
  2. WIPO Administration: The World Intellectual Property Organization (WIPO) administers the Madrid System, which includes both the Madrid Agreement and the Madrid Protocol1.
  3. Languages: Applications can be submitted in English, French, or Spanish2.
  4. Cost-Effective: It is generally more cost-effective than filing separate applications in each country2.
  5. Centralized Management: You can manage your international trademark portfolio through a single, centralized system, including renewals and changes2.

Steps to Register a Trademark under the Madrid Protocol

  1. Basic Application: Start with a national or regional trademark application or registration in your home country (known as the “basic application” or “basic registration”).
  2. International Application: File an international application through your national or regional trademark office, which will forward it to WIPO.
  3. Examination by WIPO: WIPO examines the application for formalities and, if everything is in order, records the mark in the International Register and publishes it in the WIPO Gazette of International Marks.
  4. Notification to Designated Countries: WIPO notifies the trademark offices of the countries where you seek protection.
  5. National Examination: Each designated country examines the application according to its own laws. If a country raises no objections within a specified period (usually 12-18 months), the mark is protected in that country.
  6. Opposition Period: There may be an opposition period during which third parties can oppose the registration in some countries123.

Benefits

Post-Registration

The Madrid Protocol is a powerful tool for businesses looking to protect their trademarks internationally in a streamlined and cost-effective manner123.