To make a strong impression on one person, it’s generally recommended to aim for multiple exposures. The exact number can vary depending on the industry and the nature of the service, but a common rule of thumb is the “Rule of 7.” This marketing principle suggests that a person needs to see or hear your message at least seven times before they take action.

However, the effectiveness of impressions can also depend on factors like the quality of the content, the relevance to the audience, and the channels used. For digital advertising, a click-through rate (CTR) of around 2-5% is considered good[1].

References

[1] Impressions and click-through rate? : r/NewTubers – Reddit

When you would like to make an impression on all of the USA, you need 2,313,565,422 impressions.

In the US

Here are some top companies in the US that are popular among job-hunting students:

1. Google: Known for its innovative culture and excellent internship programs, Google offers numerous opportunities for students in various fields, including technology, marketing, and business.
2. Amazon: With its vast range of services and products, Amazon provides many opportunities for students in technology, business, and logistics.
3. Microsoft: A leader in technology and software development, Microsoft offers a variety of internships and entry-level positions for students.
4. Goldman Sachs: A leading global investment banking firm, Goldman Sachs is highly sought after by students interested in finance and economics.
5. Facebook (Meta): With its dynamic work environment and focus on cutting-edge technology, Facebook is a popular choice for students pursuing careers in tech and social media.
6. J.P. Morgan: Another top financial institution, J.P. Morgan offers extensive internship and entry-level programs for students interested in banking and finance.
7. IBM: Known for its contributions to technology and innovation, IBM provides a range of opportunities for students in engineering, computer science, and business.
8. Deloitte: As one of the “Big Four” accounting firms, Deloitte is a top choice for students interested in accounting, consulting, and business services.
9. PwC (PricewaterhouseCoopers): Another “Big Four” firm, PwC offers various programs for students in accounting, finance, and consulting.
10. Bloomberg: Known for its financial software, data, and media services, Bloomberg is a great place for students interested in finance, technology, and journalism.

These companies are known for their robust internship programs, entry-level positions, and career development opportunities, making them attractive to students starting their careers[1][2].

References

[1] Top 100 companies hiring students on Handshake right now

[2] Forbes 2024 America’s Best Employers For New Grads – Ranked List

In New York

New York City is a hub for ambitious students seeking job opportunities. Here are some top companies and organizations that are popular among job-hunting students:

1. Google: Known for its innovative culture and excellent internship programs, Google offers numerous opportunities for students in various fields, including technology, marketing, and business.
2. Goldman Sachs: A leading global investment banking firm, Goldman Sachs is highly sought after by students interested in finance and economics.
3. Facebook (Meta): With its dynamic work environment and focus on cutting-edge technology, Facebook is a popular choice for students pursuing careers in tech and social media.
4. J.P. Morgan: Another top financial institution, J.P. Morgan offers extensive internship and entry-level programs for students interested in banking and finance.
5. IBM: Known for its contributions to technology and innovation, IBM provides a range of opportunities for students in engineering, computer science, and business.
6. Deloitte: As one of the “Big Four” accounting firms, Deloitte is a top choice for students interested in accounting, consulting, and business services.
7. PwC (PricewaterhouseCoopers): Another “Big Four” firm, PwC offers various programs for students in accounting, finance, and consulting.
8. Morgan Stanley: This financial services firm is popular among students looking for careers in investment banking and financial management.
9. Bloomberg: Known for its financial software, data, and media services, Bloomberg is a great place for students interested in finance, technology, and journalism.
10. Amazon: With its vast range of services and products, Amazon offers numerous opportunities for students in technology, business, and logistics.

These companies are known for their robust internship programs, entry-level positions, and career development opportunities, making them attractive to students starting their careers[1][2].

References

[1] 19 Top NYC Staffing Agencies and Recruiting Firms – Built In

[2] 5 top College Recruiting companies and startups in New York City … – F6S

For Harvard

Harvard students are highly sought after by many top companies across various industries. Here are some of the most popular companies among Harvard job-hunting students:

1. McKinsey & Company: Known for its prestigious consulting roles, McKinsey is a top choice for Harvard graduates interested in management consulting.
2. Goldman Sachs: This leading global investment banking firm is highly attractive to students pursuing careers in finance and economics.
3. Google: With its innovative culture and excellent opportunities in technology, Google is a favorite among Harvard students.
4. Amazon: Offering a wide range of roles in technology, business, and logistics, Amazon is a popular destination for Harvard graduates.
5. Facebook (Meta): Known for its dynamic work environment and focus on cutting-edge technology, Facebook attracts many Harvard students.
6. Apple: With its emphasis on innovation and design, Apple is a top choice for students interested in technology and product development.
7. J.P. Morgan: Another leading financial institution, J.P. Morgan offers extensive banking and finance opportunities.
8. Bain & Company: This consulting firm is well-regarded for its work culture and career development opportunities, making it a popular choice for Harvard graduates.
9. Microsoft: A leader in technology and software development, Microsoft provides numerous opportunities for students in various fields.
10. Deloitte: As one of the “Big Four” accounting firms, Deloitte is a top choice for students interested in accounting, consulting, and business services[1][2].

These companies are known for their robust internship programs, entry-level positions, and career development opportunities, making them attractive to Harvard students starting their careers.

References

[1] Harvard University Placements 2024: Highest Packages, Top Companies

[2] Harvard University Placements: Professions, Industry, Salary, and …

1. Television: Combines visuals and audio, making a strong impact on both sight and hearing. It has high immediacy and can reach a wide audience.
2. Internet Media: Includes websites, news sites, and blogs. It allows for rapid information dissemination and interactive communication, with growing influence.
3. Social Media: Platforms like Facebook, Twitter, Instagram, and YouTube have high information dissemination power, allowing individuals and organizations to share and spread information widely.
4. Newspapers: Provide detailed information and are good at delivering local news. They are highly trusted and can significantly influence public opinion.
5. Radio: An audio-only medium that is convenient to listen to while driving or working. It can deliver real-time local information.
6. Magazines: Offer specialized information on specific topics and have strong appeal to target audiences. They have high visual and design impact.
7. Podcasts: Provide audio content on specific topics. Listeners can consume content at their own pace, making it a powerful tool for delivering specialized information and entertainment.
8. Influencer Marketing: Uses individuals with significant social media followings to spread information. Influencers have strong sway over their followers and can effectively reach specific target groups.
9. Digital Signage: Uses electronic displays in public places and commercial facilities to provide information. It has a strong visual impact and can be updated in real-time.
10. Email Marketing: A method of delivering information directly to target audiences via email. Personalized messages can achieve high engagement.
11. Outdoor Advertising: Includes billboards, bus stop ads, and train ads. It has wide visibility, especially in urban areas, and a significant impact.

United States

1. Grants.gov: This is the primary resource for finding and applying for federal grants. It offers a wide range of funding opportunities for various purposes, including education, research, and community development.
2. U.S. Small Business Administration (SBA): They provide grants and loan programs for small businesses, such as the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL).
3. State-Specific Grants: Each state has its own grant programs. For example, New York offers grants and investment incentives for industries like hospitality, entertainment, and finance.
4. Private Company Grants: Companies like Facebook and Google also offer grant programs for small businesses.

Japan

1. IT Introduction Subsidy:
   • Purpose: Supports the introduction of IT tools to improve productivity and expand business.
   • Grant Amount: ¥50,000 to ¥4.5 million.
   • Subsidy Rate: 1/2 to 3/4.
   • Eligible Expenses: Software purchase costs, cloud usage fees, implementation-related costs, etc.
2. Small Business Sustainability Subsidy:
   • Purpose: Supports market development and operational efficiency.
   • Grant Amount: ¥500,000 to ¥2 million.
   • Subsidy Rate: 2/3.
   • Eligible Expenses: Advertising costs, website-related costs, exhibition participation fees, etc.
3. Manufacturing Subsidy:
   • Purpose: Supports the development of innovative products and services, and improvement of production processes.
   • Grant Amount: ¥1 million to ¥40 million.
   • Subsidy Rate: 1/2 to 2/3.
   • Eligible Expenses: Machinery costs, technology introduction costs, outsourcing costs, etc.
4. Business Restructuring Subsidy:
   • Purpose: Supports business transformation, entry into different industries, and business restructuring.
   • Grant Amount: ¥1 million to ¥150 million.
   • Subsidy Rate: 1/2 to 2/3.
   • Eligible Expenses: Building costs, machinery costs, system construction costs, etc.
5. Business Succession and Transfer Subsidy:
   • Purpose: Supports business succession and transfer.
   • Grant Amount: ¥500,000 to ¥5 million.
   • Subsidy Rate: 2/3.
   • Eligible Expenses: Costs associated with business succession, expert fees, etc.
6. Human Resources Development Support Subsidy (Foreign Workers Employment Environment Improvement Course).
   • The amount of the subsidy can vary depending on whether wage requirements are met, with a maximum of up to 720,000 yen available.
   • This subsidy aims to assist with the costs of improving the working environment for foreign workers and promoting their retention. Some of the initiatives covered include:
     • Appointing an employment labor manager
     • Translating internal regulations such as work rules into multiple languages
     • Establishing a grievance and consultation system
     • Creating a leave system for temporary returns to home countries
     • Translating company manuals and signage into multiple languages

This is the complete guide to being a CEO. If you are serious about becoming a CEO, you could pass this document in two days. After finishing the document, please go to the SASAL Business Bar.

What is Biz-Trip?

Biz-trip is the series SASAL made. It means an almost 2-day Self-study package. By following the process of this document, you could gain knowledge about being a CEO.

The Roadmap to be an owner CEO.

This document targets the person who wanna be a CEO. When you would like to be a CEO, or you need to create a new business as a representative of the company created in your corporation, please make use of this document. By reading this document, please try to create a New Business Model document; if you cannot do it yourself, please come to the SASAL Business Bar. SASAL employees and other attendees answer your question.

The process of becoming a CEO

Those are the processes of becoming a CEO. When you come to the SASAL Business Bar, you can consult the SASAL Employees.

1. Create the Business Plan
   • Decide the Business Model
   • Decide the Marketing Way
   • Contract with Accountant
2. Do sales & Earn Money
3. Quit the Salaryman
4. Establish the corporation & procedure
5. Hire the Person
6. Leave the Fieldwork

Biz-Trip Curriculum

To operate a travel agency in New York, the US, and Japan, you need to meet specific licenses and requirements. Here’s a breakdown for each location:

New York, US

1. Travel Agency License:
   • Requirement: New York does not have a specific travel agency license requirement. However, travel agents often need an IATA (International Air Transport Association) number, which allows them to book flights and earn commissions[1].
   • Host Agency: Many independent travel agents work with a host agency that provides access to booking systems, training, and an IATA number[1].
2. Seller of Travel Registration:
   • Requirement: While New York itself does not require this, some states like California and Florida do. If you plan to operate in multiple states, you may need to comply with their regulations[1].

Japan

1. Travel Agency License:
   • Requirement: In Japan, you must obtain a travel agency license under the Travel Agency Law. There are three types of licenses: Class I, Class II, and Class III, depending on the scope of your operations[2].
   • Guarantee Requirements: You need to deposit a guarantee amount as part of the licensing process[2].
2. Travel Agency Manager:
   • Requirement: Each travel agency must appoint a certified travel manager who has passed the necessary exams and training[3].
3. Registration with the Ministry of Land, Infrastructure, Transport and Tourism:
   • Requirement: Depending on the class of your travel agency, you may need to register with the Ministry or the local prefecture[3].

Summary

• New York, US: No specific travel agency license, but an IATA number and possibly a host agency are needed.
• Japan: Requires a travel agency license, a certified travel manager, and registration with the appropriate authorities.

If you need more detailed information or assistance with the application process, feel free to ask!

References

[1] How to Become a Travel Agent in New York

[2] Open Travel Agency in Japan

[3] Getting a License for Travel Agency Service｜Support Administrative …

New York Grant

1. New York State Small Business Seed Funding Grant Program

This program provides grant funding to early-stage small and micro businesses, as well as for-profit independent arts and cultural organizations impacted by the pandemic. Grants can be used for various business expenses, including payroll, rent, and utilities[1].

2. Global NY Fund Grant Program

This $35 million fund offers grants to small and medium-sized businesses in New York to help increase exports. Companies can receive up to $25,000, while nonprofits can receive up to $100,000[2].

3. Global NY State Trade Expansion Program (STEP)

In partnership with the U.S. Small Business Administration (SBA), this program provides financial grants to small and medium-sized businesses to increase competitiveness in the export market. Each selected company is eligible to receive up to $10,000 per funding period[2].

4. Empire State Development (ESD) Programs

ESD offers various programs and grants to support business growth in New York. These include funding for business expansion, innovation, and workforce development[3].

References

[1] New York State Small Business Seed Funding Grant Program One Stop …

[2] Small Business Grants in New York: 2024 Updated – Upmetrics

[3] Growth Support in New York | Empire State Development

https://grantsmanagement.ny.gov

https://www.nyc.gov/site/sbs/neighborhoods/grants.page

https://dec.ny.gov/get-involved/grant-applications

SASAL Case

Components

• Voice
• Music
• Background
• Person
• Structure
• No subtitle

Creating Process

1. Decide KPI
2. Decide Atmosphere
3. Make Narration with 5W1H
4. Make Movie
5. Make Animation

Creative CM Example

Advertisement KPI

CTR

The average click-through rate (CTR) can vary depending on the industry and the type of ad platform used. Here are some general benchmarks:

United States

• Google Ads: Nationally, the average CTR for Google Ads is approximately 3.17%[1].
• Facebook Ads: The average CTR is about 1.77%[2].
• LinkedIn Ads: The average CTR is around 0.49%[2].

New York

• Google Ads: The average CTR for Google Ads in New York is around 3.17%[1]. This can vary based on the specific industry and the quality of the ad campaign.

For Google Ads on YouTube, the average click-through rate (CTR) is around 0.65% both in New York and across the United States[3][4]. This means that for every 1,000 impressions, there are approximately 6.5 clicks.

References

[1] 2024 average ad click-through rates (CTRs) for paid search, display, and …

[2] What Is the Average CTR by Ad Platform for Marketing Agencies

[3] YouTube Ad Benchmarks by Industry: Measure Campaigns in 2024 – Mega Digital

[4] Google Ads Benchmarks 2024 by Industry [Original & Latest data]

Culture of the funding business donating in the US.

The culture of business donations and funding in the United States is deeply rooted in the country’s philanthropic traditions and has evolved significantly over time. Here are some key aspects of this culture:

Historical Context

Philanthropy has long been a part of American culture, with notable figures like Andrew Carnegie and John D. Rockefeller setting early examples of large-scale charitable giving. Their legacies have influenced modern corporate philanthropy, encouraging businesses to contribute to societal well-being.

Motivations for Business Donations

1. Corporate Social Responsibility (CSR): Many businesses engage in philanthropy as part of their CSR strategies. This involves not only donating money but also investing in sustainable practices and community development1.
2. Tax Incentives: The U.S. tax system provides incentives for charitable donations, allowing businesses to deduct contributions from their taxable income. This encourages companies to support various causes2.
3. Brand Image and Reputation: Companies often donate to enhance their public image and build goodwill among consumers. Philanthropic activities can improve brand loyalty and attract customers who value corporate responsibility3.
4. Employee Engagement: Businesses also use philanthropy to engage employees, fostering a sense of pride and purpose. Many companies match employee donations or organize volunteer opportunities3.

Popular Areas of Donation

1. Education: Businesses frequently donate to educational institutions and programs, supporting scholarships, research, and infrastructure development1.
2. Health and Human Services: Donations to healthcare organizations, hospitals, and human services are common, especially in response to crises like the COVID-19 pandemic1.
3. Environmental Causes: With growing awareness of environmental issues, many companies are investing in sustainability initiatives and supporting environmental nonprofits1.
4. Arts and Culture: Support for the arts, museums, and cultural institutions helps preserve cultural heritage and promote creativity1.

Trends and Innovations

1. Impact Investing: Beyond traditional donations, businesses are increasingly engaging in impact investing, where they invest in projects that generate social and environmental benefits alongside financial returns3.
2. Collaborative Philanthropy: Companies are partnering with other businesses, nonprofits, and government entities to amplify their impact. Collaborative efforts can address complex social issues more effectively3.
3. Technology and Data: The use of technology and data analytics is transforming philanthropy, enabling businesses to track the impact of their donations and make data-driven decisions3.

Challenges

1. Economic Fluctuations: Economic downturns can affect the level of corporate donations, as businesses may prioritize financial stability over philanthropic activities1.
2. Measuring Impact: Assessing the true impact of donations can be challenging, and businesses are increasingly seeking ways to ensure their contributions lead to meaningful change3.

Conclusion

The culture of business donations in the U.S. is characterized by a strong tradition of giving, driven by a combination of altruistic and strategic motivations. As businesses continue to innovate and collaborate, their philanthropic efforts are likely to become even more impactful and integrated into their core operations.

Recommended Crowdfunding Platforms in the United States

When considering crowdfunding in the United States, there are several platforms that stand out due to their unique features and benefits. Here are some of the top recommendations:

1. Kickstarter
   • Overview: One of the largest crowdfunding platforms globally, focused on creative projects.
   • Features: Uses an “all-or-nothing” funding model, meaning funds are only collected if the project meets its goal.
   • Best for: Art, design, technology, games, and other creative projects.
2. Indiegogo
   • Overview: A popular platform similar to Kickstarter, offering flexible funding options.
   • Features: Allows for “flexible funding,” meaning you can keep the funds raised even if the goal is not met.
   • Best for: Technology, health, education, social causes, and more.
3. GoFundMe
   • Overview: Specializes in personal and community fundraising.
   • Features: Ideal for urgent needs such as medical expenses, education costs, and disaster relief.
   • Best for: Personal medical expenses, education costs, disaster relief, and charitable activities.
4. Patreon
   • Overview: A platform for creators to receive ongoing support from their fans.
   • Features: Uses a subscription model, allowing creators to earn regular income.
   • Best for: Artists, musicians, podcasters, YouTubers, and other content creators.
5. CircleUp
   • Overview: An equity crowdfunding platform for consumer goods companies.
   • Features: Provides funding and networking opportunities for growing consumer goods businesses.
   • Best for: Consumer goods companies and startups.

How to Choose a Crowdfunding Platform

When selecting a crowdfunding platform, consider the following points:

• Type of Project: Identify the category your project falls into and choose a platform that specializes in that area.
• Funding Goal: Check the funding model (all-or-nothing vs. flexible funding) to see which aligns with your needs.
• Fees: Compare the fees charged by each platform to ensure it fits within your budget.
• Support and Community: Consider the level of support and the activity of the community on the platform.

SASAL’s Case