Program Overview
Our decision to introduce a Sponsorship program stems from our intention to diversify the ways in which companies can engage with us within our core initiative, the Cross Border Joint Venture Ecosystem.
By expanding the modes of collaboration, we aim to create more opportunities for organizations to access and benefit from the value this ecosystem offers.
In addition to our existing relationships with Clients and Partners, we have now established a new category of Sponsors. Through this structure, we hope your organization will leverage our ecosystem as a platform for enhancing brand visibility and expanding recognition among globally minded companies.
Through this initiative, we are committed to building a stronger foundation for cross‑border collaboration—enabling participating companies to broaden their opportunities in international business and fostering greater co‑creation across the ecosystem.
Sponsor Appearance
Sponsor companies gain ongoing exposure primarily through SASAL’s YouTube channel, which serves as our key owned media platform. YouTube is the area where SASAL invests the most effort, and it also plays a central role in our external marketing strategy.
By joining us in this strategic focus area, sponsor companies can leverage SASAL’s strengths and benefit from a greater synergistic effect for both sides.
Recommended Sponsor Profiles
- Companies seeking to differentiate themselves from domestic competitors and elevate brand presence through support for their home-country firms’ overseas expansion (“market‑out”) initiatives.
- Organizations that already excel in market‑out support for domestic firms but also aim to acquire clients related to “market‑in” opportunities—that is, overseas companies entering the Japanese market.
About SASAL's Owned Media
SASAL’s YouTube channel is built on two primary content pillars that provide viewers with practical knowledge essential for succeeding in cross‑border business. These pillars help deliver insights that reflect the real experiences, challenges, and opportunities faced by global entrepreneurs and companies operating across different markets.
Together, these two pillars create a multidimensional content experience, enabling viewers to gain actionable, globally relevant insights that support informed decision‑making and foster successful international expansion.
Entrepreneur Interviews
Conversations with founders and business leaders from around the world who share practical insights, firsthand experiences, and strategic perspectives drawn from real-world cross‑border activity.
Sector‑Based Local Market Insights
Deep‑dive content that examines industry‑specific trends and on‑the‑ground business environments across various countries and regions, offering viewers a comprehensive understanding of international market dynamics.
Key Benefits for Sponsors
What Sponsors Want | Details | What SASAL Provides |
1. Brand Fit | Alignment with corporate image and values | Access to decision‑makers (executives, founders, directors) interested in cross‑border business |
2. Exposure & Brand Awareness | Opportunities that ensure strong and consistent visibility | Sponsor introduction featured in every SASAL video |
3. ROI (Return on Investment) | Clear, measurable results that can be shown numerically | Sharing of Analytics data with viewing permissions granted |
4. Ease of Collaboration | Professionalism and smooth workflow at a corporate level | Multiple existing partnership models beyond sponsorship |
5. Risk Management | Low risk of brand damage or reputational issues | Strict adherence to brand guidelines and legal compliance |
How to Join
SASAL Sponsorship offers three membership plans — Bronze, Silver, and Gold — designed to match the needs and objectives of each participating company.
- Bronze: Our entry‑level plan, suitable for companies that wish to begin engaging with the community and access essential information.
- Silver: Recommended for companies aiming to enhance visibility, including brand exposure through name listings.
- Gold: Ideal for organizations seeking access to advanced analytics, such as advertising performance data and audience insights.
By selecting your preferred plan and completing the registration through the application button, your company can formally participate as a sponsor within the SASAL ecosystem.
SASAL will list credits and provide access to analytics based on the information associated with your company’s YouTube account.
Before applying, please ensure that your email address is registered on YouTube and that you submit your application using your official corporate account.
Payment Information
At SASAL, sponsor fees are processed through YouTube. This ensures that all payment information is securely managed by Google, allowing you to use the service with peace of mind while preventing us from needing to store any credit card details.
Credit attribution and analytics data will be provided based on the information registered to your YouTube account.
Please register an email address to your company’s YouTube account and submit your application using your official corporate account.
Communication After Sponsorship Enrollment
We provide two channels for sponsor companies to share their requests after joining the sponsorship program. By receiving comments and suggestions from each company, we aim to continuously improve and maximize the value we offer to our sponsors.
1. Comments on the YouTube Video Itself
This option can be used when you would like to increase your exposure through comments while also leaving feedback directly on the SASAL videos.
2. Direct Messages via Our Platform
Please use this channel when you wish to directly share specific requests, such as video distribution policies or company-specific needs.
Note: Login is required. Please register using the button on the top right of our website.
Regarding Sponsorship Activation and Cancellation
Activation
After payment is completed, sponsorship activation may take effect starting from the second video released after the payment date at the latest. This is because adjustments may be required for videos already scheduled for publication, and immediate reflection on the first video may not be feasible. Thank you for your understanding.
Analytics access permissions will be granted within five business days to the email address associated with the YouTube channel used for the application.
Cancellation
When a cancellation request is submitted, analytics access permissions will be removed at the end of the month in which the request was made. Similarly, credit attribution in videos will be removed starting from the second video published after the cancellation date at the latest. Please note that the contract is based on a monthly term, and we are unable to offer refunds for mid-month cancellations.
Closing Statement
SASAL remains committed to being a partner that truly contributes to corporate growth and brand value enhancement.
We look forward to meeting companies with whom we can open up new possibilities together.
