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How to enter the global market
In the case of SASAL, INC, we started the global business to get the strategy job from the global. For example, to get international market research. Therefore, SASAL recommends that each corporation start its business at its capability. SASAL, INC is alive to make the synergy, so when a client hopes to glow in the New York market, SASAL, INC can support this by using current knowledge. Please feel free to contact us. Thank you.
SASAL Supports
SASAL, INC provides a counselor service to share knowledge as a strategy consulting firm.
The reason SASAL chose the United States. Starting a business in the United States offers numerous advantages, including access to a large and affluent market, a culture of innovation and entrepreneurship, ample funding opportunities, a skilled workforce, strong government support, and a dynamic business environment. These factors collectively make the U.S. an attractive destination for entrepreneurs looking to start and grow their businesses.
Large Market Size
The United States boasts a population of over 330 million people, making it one of the largest consumer markets in the world. This vast market size provides businesses with access to a diverse and affluent customer base. Additionally, the U.S. has a high GDP per capita, indicating strong purchasing power among consumers. This combination of a large market and high purchasing power creates ample opportunities for businesses to grow and thrive.
Innovation and Entrepreneurship
The U.S. is renowned for its culture of innovation and entrepreneurship. Silicon Valley, for example, is a global hub for technology and innovation, attracting entrepreneurs and investors from around the world. The U.S. government and private sector both support innovation through funding, research grants, and a favorable regulatory environment. This culture encourages risk-taking and supports the development of new ideas and technologies, making it an ideal place for startups and innovative businesses.
Access to Capital
The financial system in the United States is highly developed, offering a wide range of funding options for businesses. Entrepreneurs can access venture capital, angel investors, and a robust stock market to raise funds for their ventures. Additionally, the U.S. government provides various grants and loans to support small businesses and startups. This access to capital is crucial for businesses looking to scale and expand their operations.
Skilled Workforce
The United States has a highly educated and skilled workforce, which is essential for business growth and innovation. The country is home to some of the world’s top universities and research institutions, providing a continuous pipeline of talent. Moreover, the U.S. attracts skilled professionals from around the globe, adding to the diversity and expertise of its workforce. This skilled labor force is a significant asset for businesses, enabling them to innovate and compete on a global scale.
Government Support
The U.S. government offers numerous incentives and support programs to encourage business development. These include tax benefits, grants, and loans designed to help businesses start and grow. Programs like the Small Business Administration (SBA) provide resources, training, and support to entrepreneurs. Additionally, the regulatory environment in the U.S. is generally business-friendly, making it easier to start and operate a business.
Business Dynamism
The United States ranks highly in business dynamism, which includes factors such as the ease of starting a business, regulatory environment, and the ability to scale operations. The U.S. consistently performs well in global competitiveness rankings, thanks to its efficient markets, strong institutions, and innovative capacity. This dynamic business environment fosters continuous improvement and growth, making it an attractive destination for entrepreneurs.
Why the New York?
The reason SASAL chose New York. While New York does have higher business costs and taxes compared to some other states, the benefits of access to capital, a robust economy, a talented workforce, and a supportive business environment often outweigh these challenges.
Access to Capital: New York is home to a significant number of venture capital firms, angel investors, and financial institutions. This concentration of capital sources makes it easier for startups and growing businesses to secure the necessary funding. Whether you’re looking for seed funding or large-scale investments, New York offers a robust financial ecosystem that can support your business at various stages of growth.
Economic Hub: New York City, in particular, is a global economic powerhouse. It hosts the headquarters of numerous Fortune 500 companies and serves as a major center for industries such as finance, media, technology, and fashion. This economic vibrancy provides businesses with ample opportunities for networking, partnerships, and market expansion. The city’s infrastructure, including its transportation and communication networks, further supports business operations and logistics.
Talent Pool: The state of New York attracts a diverse and highly skilled workforce from around the world. This is partly due to its prestigious universities and colleges, which produce a steady stream of qualified graduates. Additionally, the city’s cultural diversity means businesses can benefit from a wide range of perspectives and ideas, fostering innovation and creativity. Whether you need tech experts, creative professionals, or experienced managers, New York’s talent pool is one of its greatest assets.
Innovation and Collaboration: New York is a hub for innovation, with numerous incubators, accelerators, and co-working spaces that support startups and entrepreneurs. The state also encourages collaboration between businesses and academic institutions, leading to the development of cutting-edge technologies and solutions. This environment of innovation is ideal for businesses looking to stay ahead of the curve and continuously improve their products and services.
Support and Resources: The state of New York offers a variety of incentives and resources to help businesses succeed. These include tax credits, grants, and training programs designed to support business growth and development. Additionally, organizations such as the New York Small Business Development Center (NYSBDC) provide valuable guidance and support to entrepreneurs. These resources can help reduce the initial costs of starting a business and provide ongoing support as your business grows.
SASAL considers New York the most difficult place for business in the world. When we are able to continue the business in New York, SASAL thinks that we will be able to do business in other places as well. We make it important to try harder in the environment to support the client as a strategy consulting firm.
SASAL, INC is a strategy consulting firm. SASAL, INC thinks that to operate a corporation; every corporation needs a strategy consulting firm. A strategy consulting firm is a firm that gives the correct opinion based on the background of the corporation and leads the proper operation of the corporation.
Difference between the right strategy firm and others
There are differences between real strategy and desk strategy. SASAL, INC focuses on the real strategy. Real strategy is the strategy for getting sales and growing your corporation. It is not a strategy for explaining. SASAL, INC concentrates on the real strategy for each corporation. For example, when the client is a start-up, SASAL, INC provides sales advice for growing your corporation. When the client is a tier corporation, SASAL, INC is focused on the efficient way of operating the corporation. When the client asks the business to the strategy consulting firm, the client needs to consider whether the corporation is able to provide a real strategy or not.
What is a strategy consulting firm? Some say they make PowerPoint presentations, create documents, and listen to clients’ demands. SASAL, INC. thinks that an actual strategy consulting firm is focused on the client’s Future Value. A strategy consulting firm focused on making plans is just a bunch of workers.
SASAl, INC. thinks strategy consulting firms must focus on the client’s future value. For future value, you need to earn the sales correctly; after earning the money, you might like to contribute to the world.
In the one range of the contract to the one business corporation, sometimes a strategy consulting firm is forced to make a strategy document to win the other department in one corporation. However, that is not a real strategy consulting firm feature; the real strategy consulting firm’s figure is to grow the client’s future value. That also leads you to earn your current sales.
A strategy consulting firm needs to work on realizing the client’s KPI. That is not only making the document; the real strategy consulting firm’s figure is growing the client’s future value by using current knowledge, connections, resources, and others.
If you are considering asking a strategy consulting firm for a project, the first thing you need to see is the firm’s attitude. That also leads to true business future value and current value growth.
Significant problems for every consulting firm.
Before introducing our firm, we would like to share with you some of the challenges we have identified for consulting firms. Just as the needs of companies vary widely, so do the characteristics of consulting firms. Please note that we are not in any way denigrating other firms.
Corporate Structure Issues.
Some strategic consulting firms do not focus on employee development but instead earn revenue by subcontracting work to subcontractors or freelancers. In this business model, the client may end up training the subcontractor’s employees as if they were full-time employees. In the long run, SASAL believes that it is more efficient for companies to hire full-time employees rather than outsourcing to outside firms, even if the need arises to explore new areas that are not well known. In this case, SASAL’s services are more flexible than those of other consulting firms, and we are confident that we can help companies accumulate knowledge by hiring experts as full-time employees and accumulating knowledge in your company while we provide additional support in areas of expertise.
Proposal Issues
Basically, consulting firms submit a proposal after hearing your requirements.SASAL, on the other hand, basically states its costs upfront, just as retailers do. This is because we are confident in the range of services that we can provide at SASAL and can ensure a stable supply. We also want to be involved in the growth of each company for a long time by providing our clients with the right services at the right cost. Some consulting firms submit estimates even when the project members who will be handling the project do not have the knowledge to do so, utilizing past results and examples from other countries.SASAL is so confident in its services that it publishes service details and costs in advance to avoid the same problems.SASAL is so confident in its services that it posts service details and costs in advance to avoid the same situation.
Project Operational Issues.
The goal of each project is to achieve the goals of the proposal, and consulting firms tend to use outside firms when in-house expertise is lacking. In some cases, as much as 80% of a project may consist of subcontractors, and the composition of the firm will not come to light unless the client requests disclosure. In addition, subcontractors may be forced to act as if they are full-time employees on the project, which is a far cry from being honest with the client. When a strategy consulting firm relies on outside firms, the consulting firm is positioned as a department store rather than a repository of strategic knowledge, and we believe that contracting directly with experts rather than contracting with a department store is the right management approach. We believe that contracting directly with experts rather than with department stores is the right way to manage a company because contracting with experts with expertise not only keeps costs down but also allows a company to accumulate knowledge in-house because the information becomes clearer. Finally, if the company desires, the knowledge gained can be turned into a business as a service, not only reducing costs but also establishing the business as a profitable one, which can be recorded as sales.
Work Environment Issues
Consulting firms are generally considered to be hard-working. This is because the workload of the staff increases depending on the supervisor’s instructions, regardless of the value to the client. In many cases, the project lead does not understand the shortest distance to provide the deliverables described in the proposal documents, and in this case, instructions to subordinates are vague, resulting in an increase in unnecessary work. There are also cases where time is wasted because the supervisor is not in control of the task even though the subordinate’s workload is decreasing, or where the subordinate’s opinion, even if brilliant, is not reflected in the project and the value is finally recognized and reflected after being pointed out by the client. On the other hand, labor costs are not reflected in the client’s budget.SASAL focuses on making the hierarchy of the project structure as shallow as possible so that the client’s role in the project can be clearly defined.SASAL focuses on creating a clear role for the client by keeping the hierarchy of the project structure as shallow as possible in order to avoid unnecessary client budget wastage and to help clients spend more meaningfully and increase their corporate value.
Strategy Consulting firm’s values
For the Visitor of the Strategy Consulting Firm
Indeed, the expert is the director of every corporation; however, because they always consider their business, sometimes they forget about the broad insight. In that case, the knowledge of the consulting firm tends to give you the correct value. A strategy consulting firm is an extensive database of each corporation’s strategy knowledge. Primarily, when the director focuses on sales, sometimes they can’t see the right way of operation. In that case, SASAL, INC tells the correct opinion of the current employee instead of the employees and describes the proper operation.
For the Tier Corporation, which already makes contracts with consulting firm
Compared with other corporations, SASAL’s cost structure is really clear. Basically, consulting firms’ budgets are expensive, but the cost system is not transparent. That is because the cost comes from the occupancy of the human resources. In big corporations, people are accustomed to the high budget range. Still, by considering the proper operation, we can optimize by using the right method and by providing the appropriate knowledge.
SASAL’s Supports
SASAL Characteristic
Clear cost structure with in-house knowledge
At SASAL, we are aware of clear cost structures. In most cases, especially in the case of large companies, budgets are large, and most of them spend more than necessary without realizing it. In some cases, they continue to place orders unnecessarily due to past connections, and this use of money is not the essence of management. Proper management is to invest the right costs in the right places to increase corporate value.
In order for each company to eliminate unnecessary costs and invest in the right areas, we believe that when placing an order, each company’s full-time employees should not only be able to obtain quotes from other companies but should also be able to estimate costs appropriately with the proper knowledge.
U.S.-based Support Environment
SASAL is a strategy consulting firm headquartered in New York.SASAL’s internal language is English, and the company operates with a focus on local U.S. companies.SASAL focuses on U.S. sales as a U.S. company, so companies can gain a clearer global perspective by working with SASAL.SASAL is a U.S. company that focuses on U.S. sales.SASAL is an owner-operated company and can expand overseas with a very low budget compared to other major companies. In general, the cost of overseas expansion is considered to be enormous, and some companies give up on overseas expansion due to a lack of knowledge or budget constraints. On the other hand, SASAL is a small company that has accumulated a wealth of in-house knowledge and experience in the global marketplace.
Stable service composed entirely of permanent employees
SASAL focuses on hiring permanent employees and training personnel. In-house training is provided through materials shared with clients, allowing us to share appropriate solutions to client concerns. In addition, employees acquire the knowledge necessary for corporate management not only through textbook learning but also experientially through actual work in SASAL operations. Therefore, SASAL employees are able to perform practical work not only on the desk but also in the POC environment of SASAL itself, enabling them to provide clients with strategic support that has established results. In addition, SASAL’s services are structured so that all employees can provide the same level of service. We are not a BPO company but a strategic consulting company that accumulates knowledge within the company.
Counselor Service
SASAL offers a number of services. However, we recommend that all companies first sign up for our Counselor Service. This is because it is our most flexible and inexpensive service. In addition to 24/7 support, this service includes additional support for our clients.
The purpose of this service is to lower the communication hurdle between the strategic consulting firm and each company, which is generally expensive, and to help each company increase its corporate value. The annual cost is equivalent to one new employee and can be renewed on a monthly basis. When requesting SASAL, you will need to have at least one person at your company who can speak English. We hope that you will make effective use of SASAL to enhance your company’s overseas knowledge and increase your company’s value more quickly. Please click on the link below to complete the application. If you have any questions, please feel free to contact us.
Optimizing YouTube Views and Impressions in South Asia: Insights from Google Ads
When optimizing YouTube views and impressions in South Asia, it’s crucial to leverage data insights from your ad campaigns. Based on recent Google Ads performance results, several key trends emerge, guiding how to maximize viewership and impressions effectively.
1. Timing is Key
The “Day & Hour” data reveals that YouTube ads perform best during specific time windows. In South Asia, peak engagement occurs primarily in the early mornings (around 6-9 AM) and later in the evenings (8-10 PM). Ads during the weekend mornings also show noticeable spikes in performance. To optimize for maximum views, scheduling ads to align with these active hours will ensure higher engagement and potentially better ROI on your campaigns.
2. Targeting the Right Audience
Demographics play a critical role in determining who engages with your content. According to the “Demographics” chart, most views are coming from males aged 25-34, with females in the same age group also contributing significantly. Ads should be tailored to resonate with this core audience, focusing on content that speaks to their interests. Adjusting ad copy and creatives to target this demographic specifically can boost engagement rates.
3. Device Optimization
The “Devices” report indicates that 100% of ad interactions occur on mobile phones, with virtually no engagement on tablets or desktops. In South Asia, mobile usage dominates online activity, so it’s important to create mobile-optimized content. This includes ensuring that video ads load quickly on mobile networks, and the messaging is clear and concise for small screens.
4. Maximizing Views at Low Costs
Finally, the “Time Series” data highlights impressive results, with 700K impressions and 17.2K views at an average cost per view (CPV) of just $0.01. Maintaining a high volume of impressions at such a low CPV suggests a well-targeted and efficient ad strategy. To continue optimizing, monitoring view rates (currently 2.45%) and experimenting with different ad types or targeting parameters can help sharpen campaigns for even greater effectiveness.
By focusing on data-driven decisions—timing ads for high-traffic periods, targeting specific demographics, and prioritizing mobile optimization—you can significantly improve YouTube views and impressions in South Asia. Continuous tweaking based on performance insights will ensure ongoing success and greater returns on ad spend.
